Marketing Strategy
5 articles
How to Promote Local Events to a Wider Audience in 2026
Despite 80% of event professionals rating attendee-generated content as important, only a third can confidently measure its return on investment.
How to Submit Events to Local Calendars
An event might be ready, but its public listing on a local community calendar could take up to 48 hours for approval, or even 2-6 weeks for initial source setup.
Unpacking Home Service Digital Marketing Strategy Costs
Monthly retainers for SEO services alone can range from $1,500 to $10,000, a substantial and often prohibitive ongoing cost for many local home service businesses.
5 Proven Strategies to Maximize Local Business Presence at Community Events
Last year, 'The Daily Crumb' bakery in Maplewood saw a 320% increase in new customer sign-ups and a 15% boost in quarterly revenue, directly attributable to its revamped strategy for local farmers' ma
BIA Lifts 2026 Local Advertising Forecast to $185 Billion
BIA Advisory Services has significantly revised its 2026 U.S. Local Advertising Forecast upward, now projecting total revenue to reach $184.5 billion. This increase is fueled by stronger-than-expected economic activity, digital advertising growth, and a surge in political spending.