Thursday, April 9, 2026

Media Landscape

1 article

A vibrant cityscape at dusk with digital billboards showing rising financial charts, representing the significant increase in the 2026 local advertising forecast by BIA Advisory Services.

BIA Lifts 2026 Local Advertising Forecast to $185 Billion

BIA Advisory Services has significantly revised its 2026 U.S. Local Advertising Forecast upward, now projecting total revenue to reach $184.5 billion. This increase is fueled by stronger-than-expected economic activity, digital advertising growth, and a surge in political spending.

Marco Alvarez·April 9, 2026