Marketing

6 articles

A plumber looking confused at an Apple Maps screen showing no ads for home services, symbolizing a marketing challenge for local businesses.
Services

Apple Maps bans home services ads, impacting local business marketing

This summer, as Apple Maps rolls out its first major advertising monetization, plumbers, electricians, and locksmiths in the US and Canada will find themselves explicitly banned from reaching customer

Marco Alvarez·July 16, 2026
A lively community event outside a local bookstore, with happy people engaging and browsing books, showcasing successful local business engagement.
Business Spotlights

Boost Local Business Visibility With Community Events

A small bookstore in Portland saw a 30% increase in foot traffic and a 20% boost in sales after hosting just three community-led author events last year, far outperforming its online ad spend, accordi

Marco Alvarez·July 8, 2026
Smartphone screen showing Google Maps with a prompt asking if a review was paid for, highlighting new transparency measures.
Business Spotlights

Google Maps Prompts Reviewers to Disclose Paid Reviews

A local restaurant owner recently encountered a new prompt on Google Maps asking if their glowing 5-star review was paid, signaling a significant shift in how online endorsements are policed.

Marco Alvarez·June 5, 2026
5 Proven Ways Three Sixty Snap Helps Simcoe County Realtors Get More Showings
Real Estate

5 Proven Ways Three Sixty Snap Helps Simcoe County Realtors Get More Showings

Three Sixty Snap helps Simcoe County realtors get more showings by transforming listings into compelling visual stories using professional real estate media services. This includes HDR photography, immersive 3D tours with floor plans, and certified aerial videography to capture a property's full appeal.

Sponsored·May 18, 2026
Diverse small business owners collaborating and celebrating success on a vibrant city street, highlighting the benefits of local chamber of commerce membership.
Business Spotlights

What Are the Functions and Benefits of Local Chambers of Commerce?

A $500 investment in a local Chamber of Commerce membership could generate $5,000 in new business, a tenfold return many small businesses overlook.

Marco Alvarez·May 16, 2026
Diverse small business owners celebrating winning the Ooma Small Business Spotlight Award, with golden light and a cityscape.
Business Spotlights

Ooma Launches Small Business Spotlight Award

Starting May 1, 2026, Ooma Office customers nationwide can nominate their businesses for a chance to win a year of free service and a professionally produced video spotlight.

Marco Alvarez·May 7, 2026