City & Local

Local Advertising

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A vibrant cityscape at dusk with digital billboards showing rising financial charts, representing the significant increase in the 2026 local advertising forecast by BIA Advisory Services.
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BIA Lifts 2026 Local Advertising Forecast to $185 Billion

BIA Advisory Services has significantly revised its 2026 U.S. Local Advertising Forecast upward, now projecting total revenue to reach $184.5 billion. This increase is fueled by stronger-than-expected economic activity, digital advertising growth, and a surge in political spending.

Marco Alvarez·April 9, 2026