Digital Advertising

3 articles

Diverse local businesses on a city street, with a business owner looking at a tablet showing positive customer contact growth, symbolizing success with Google LSA.

Local Businesses Find Success with LSA Amid 2026 Shifts

Unlike traditional digital advertising where businesses pay for every click, Google's Local Services Ads (LSA) allow local businesses to pay only when a potential customer actually gets in touch.

Marco Alvarez·August 22, 2026

Digital billboards in a city showing Local Service Ads, with small business owners receiving leads on their phones.

Services

How Do Local Service Ads Work for Businesses with Multiple Locations?

For appliance repair companies, Local Services Ads (LSAs) consistently rank among the highest-converting lead sources in 2026, often outperforming traditional digital advertising.

Marco Alvarez·May 7, 2026

A vibrant cityscape at dusk with digital billboards showing rising financial charts, representing the significant increase in the 2026 local advertising forecast by BIA Advisory Services.

Services

BIA Lifts 2026 Local Advertising Forecast to $185 Billion

BIA Advisory Services has significantly revised its 2026 U.S. Local Advertising Forecast upward, now projecting total revenue to reach $184.5 billion. This increase is fueled by stronger-than-expected economic activity, digital advertising growth, and a surge in political spending.

Marco Alvarez·April 9, 2026