City & Local

Google Ads

5 articles

Split image: local business storefront transitioning to a futuristic digital advertising interface, representing the shift from Google Local Services Ads to Performance Max.
Services

Google Shifts Local Services Ads to Performance Max

By August 2026, local businesses relying on Google Local Services Ads will find their entire campaign management, bidding, and reporting history reset.

Marco Alvarez·September 17, 2026
Small business owner stressed by ringing phone and Google Local Services Ads interface, contrasted with a seamless smartphone booking experience.
Services

Google Local Services Ads Now Offer Direct Booking With 500+ Partners

Starting immediately, Google will charge businesses for missed Local Services Ads calls if the user stays on the line for more than 20 seconds.

Marco Alvarez·August 26, 2026
Small business owner navigating complex Google Ads Performance Max integration for Local Services Ads.
Services

Google Ads Integrates Local Services Ads for Small Businesses

With the average Local Services Ads cost per charged lead hitting $58.

Marco Alvarez·August 25, 2026
Diverse local businesses on a city street, with a business owner looking at a tablet showing positive customer contact growth, symbolizing success with Google LSA.
Business Spotlights

Local Businesses Find Success with LSA Amid 2026 Shifts

Unlike traditional digital advertising where businesses pay for every click, Google's Local Services Ads (LSA) allow local businesses to pay only when a potential customer actually gets in touch.

Marco Alvarez·August 22, 2026
Small businesses in a town square with Google Ads integrated into digital billboards, representing the new Local Services Ads integration.
Services

Google Ads to integrate Local Services Ads for small businesses

By August 2026, local businesses in the U.

Marco Alvarez·July 21, 2026