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Food Sales

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A European market stall filled with fresh fruits, vegetables, grains, and legumes, with a small, less prominent display of meat alternative products in the background.
Food & Drink

Plant-based food sales boom, but what's really driving the growth?

Despite the buzz around meatless burgers and faux fish, meat and seafood alternatives represent only 4% of the total plant-based food category value sales in Europe.

Sophie Nguyen·April 12, 2026