Destination Marketing

2 articles

A certified Costa Rican local guide sharing knowledge with tourists amidst a vibrant rainforest setting.

Local Guides Define Destination Culture, But Face an Entrepreneurial Dilemma

In Costa Rica, local guides undergo rigorous certification in everything from safety protocols to regional knowledge, yet many still face the daily temptation to prioritize commissions over cultural a

Hannah Pierce·May 19, 2026

A futuristic cityscape at dusk, with holographic overlays showing AI-powered travel recommendations and data streams connecting local attractions, symbolizing technology's role in modern tourism.

Local Guides

How Artificial Intelligence is Integrating Into Local Tourism: A Guide

Artificial intelligence is quietly reshaping how we discover and experience local destinations. Explore how AI integrates into local tourism, influencing everything from restaurant recommendations to museum planning.

Derek Molina·March 30, 2026