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Tired but Wired vs. Mainstream Brands: Why Small-Batch Coffee Is a Smarter Choice in 2026
Small-batch coffee brands like Tired but Wired are gaining traction over mainstream brands in 2026, driven by consumer demand for freshness, unique flavors, and transparent, sustainable sourcing. This shift reflects a growing preference for thoughtfully produced coffee as the specialty market continues to expand.
Aaron Blake·May 4, 2026
