Brand Building

2 articles

How an Idea Becomes a Trusted Real Estate Brand Founded on Personal Integrity

In the competitive world of real estate, building a brand that clients genuinely trust is a monumental task. The story of Paul Kotze and Melissa Kotze and how their agency began is a powerful testament to how personal in…

Sponsored by Paul & Melissa Kotze·July 22, 2026

A lively community event outside a local bookstore, with happy people engaging and browsing books, showcasing successful local business engagement.

Business Spotlights

Boost Local Business Visibility With Community Events

A small bookstore in Portland saw a 30% increase in foot traffic and a 20% boost in sales after hosting just three community-led author events last year, far outperforming its online ad spend, accordi

Marco Alvarez·July 8, 2026