In a competitive landscape, Blue Cross and Blue Shield of Vermont's Berlin-based call center, handling over 170,000 calls annually, was named the 2026 Call Center of the Year among 500 North American organizations by Service Quality Measurement Group (SQM), according to Vermontbiz. The 2026 Call Center of the Year award highlights how even high-volume operations can achieve elite customer service. The center's ability to excel at such scale challenges common perceptions about call center effectiveness.

Many businesses are streamlining operations for efficiency, but those prioritizing human-centric customer service consistently earn top industry accolades. This approach often proves more effective than relying solely on cost savings or rapid processing. Companies that invest in genuine customer care are often rewarded with significant industry recognition.

Companies that view customer service as a cost center rather than a value driver risk falling behind those who champion a high-touch approach. Local businesses, in particular, demonstrate that a deep commitment to customer experience can lead to market dominance. This strategy builds loyalty and differentiates them from larger, often more impersonal, competitors.

Local Champions Setting the Standard

The 2026 Best of Business Awards recognized over 100 Vermont companies across more than 100 business-to-business categories, according to 2026 best of business in vermont recipients announced. The 2026 Best of Business Awards, recognizing over 100 Vermont companies, highlight a powerful trend of local excellence in customer service. United Community has more JD Power awards for overall customer satisfaction than any other bank in the Southeast, as reported by Greenville Online. Such consistent performance across diverse sectors indicates a strong commitment to customer experience.

1. Old Barracks Coffee Roasters

Best for: Daily ritual seekers who value a personalized and friendly coffee experience.